At Bougainvillea, crafting and retailing responsibly made clothing for a conscious living is an indispensable part of everything we do.

Just as the colourful Bougainvillea flowers found their way from the diverse land scapes of Peru to quaint villages in India, we hope our garments too travel across the world with the same spirit like our namesake, being global, demure and relatable in spirit.

We consciously pick sustainability and endurance concerning materials and designs that will outstay trends and seasons. Our belief in creating a modern, sustainable fashion house is reinforced with every new individual joining our journey, hoping for a better future.

Natural Fabrics

All our fabrics are natural, high quality and responsibly made, coming from an environment that respects the planet while working directly with craftspeople to ensure their maximum benefit. We have set our heart on convincing a distinct worldwide aesthetic in harmony with our leading fundament: “Made in India, made for the world”.

The Welfare of Workers

Our team works in a joyful, well-lit space and earns fair compensation. Our team is encouraged to enhance their expertise and career growth while also being mindful of their mental and physical health.

We started in January 2020 with a small team of 5 in Pune, India. Today, we are a family of 50+ with manufacturing and printing facilities in Pune and Jaipur that help us control quality and execute transparency.

We opened our first retail store in November 2020 in Pune, two more in Mumbai, and another in Hyderabad in 2022.

In 2023, we started our store in Bangalore and plan to open 5 more stores by the 2023 end.

We retail out to the US, UK, Australia and the Gulf with our strategic partners.

Our mission is to make sustainability mainstream by making it attainable, feasible and practical.

Our belief in creating a modern, sustainable fashion house is reinforced with every new individual joining our journey, hoping for a better future.